Data & Analytics Software
Amplitude
Digital analytics platform for product teams — permanent 2M-event free tier plus experimentation and session replay in one product.
Small businessMedium businessEnterpriseGlobal
Last reviewed Jul 17, 2026 · Pricing verified Jul 17, 2026
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DEV-TOP · horizontalOur take
Best for product teams wanting analytics, experimentation, and session replay bundled into a single platform without paying for three separate tools — the 2M-event free tier is genuinely generous, but real pricing above it is entirely custom and not published.
Choose this if...
- Product teams wanting analytics, replay, and experimentation in one bundled platform
- Growth-stage companies that can operate within the 2M-events/month free allowance for a while
Look elsewhere if...
- You want fully transparent, published pricing once you outgrow the free tier
- You only need lightweight web analytics — Amplitude's full platform is more than most small sites need
Visit Amplitude
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Pricing
Verified Jul 17, 2026 against Amplitude's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Free | Free | Free | 2M events/month (permanent), 10K monthly session replays, limited experiments/guides/surveys, no credit card required |
| Plus | Free | — | Starts at $0 and scales with usage up to 70M events/mo; 20 behavioral cohorts, 2-year data retention, custom events/alerts, heatmaps |
| Growth | — | — | Custom event-based pricing — 20K monthly session replays, advanced behavioral exploration, currency conversion, SSO |
| Enterprise | — | — | Custom event-based pricing — 50K monthly session replays, unlimited monitoring/alerts, advanced RBAC and data access controls |
Free tier reality
The Free plan's 2M events/month is a permanent allowance (not a time-limited trial) with no credit card required — one of the more generous free tiers in product analytics. Plus scales with usage past that point on rates that weren't publicly itemized, and both Growth and Enterprise require a sales conversation for an exact quote.
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DEV-MID · rectanglePros
- Free tier's 2M events/month is permanent and genuinely generous for the category
- Bundles analytics, experimentation, and session replay rather than requiring separate tools
- Strong behavioral cohort and retention analysis tooling
Cons
- Pricing above the free/Plus tiers is entirely custom — no public rate card for Growth or Enterprise
- Can be more platform than small teams need if they only want basic web analytics
- Plus tier's exact scaling rates weren't disclosed on the public pricing page
Key features
- Product usage funnels, retention, and behavioral cohorts
- Built-in session replay
- A/B experimentation and feature flagging
- In-product guides and surveys
- AI-assisted analysis ("AI Agents")
Integrations
- VERIFY
Platforms
- web
- ios
- android
Regional fit
VERIFY current data residency/region options.
- Global
Best for
Try free first
Not ready for Amplitude? Start with our free tools — come back when you outgrow them.
Alternatives
Microsoft Power BI
Pick this instead if: Teams already on Microsoft 365/Excel who want BI that fits their existing stack
Mixpanel
Pick this instead if: Product managers and growth teams analyzing user funnels and retention
Grafana Cloud
Pick this instead if: Engineering/DevOps teams building unified observability dashboards
Metabase
Pick this instead if: Small-to-mid teams and freelancers who want free, self-hosted BI with no artificial feature caps
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DEV-BOTTOM · horizontalWas this review of Amplitude helpful?
Amplitude FAQ
Questions about this tool
Is Amplitude free?
Yes, there's a free tier. The Free plan's 2M events/month is a permanent allowance (not a time-limited trial) with no credit card required — one of the more generous free tiers in product analytics. Plus scales with usage past that point on rates that weren't publicly itemized, and both Growth and Enterprise require a sales conversation for an exact quote.
How much does Amplitude cost?
Free. We verify pricing directly against Amplitude's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Amplitude best for?
Product teams wanting analytics, replay, and experimentation in one bundled platform Growth-stage companies that can operate within the 2M-events/month free allowance for a while
Who should avoid Amplitude?
You want fully transparent, published pricing once you outgrow the free tier You only need lightweight web analytics — Amplitude's full platform is more than most small sites need
Does Amplitude work well outside the US?
VERIFY current data residency/region options.
What are the best alternatives to Amplitude?
Worth comparing: Microsoft Power BI, Mixpanel, Grafana Cloud, Metabase. See the Alternatives section above for why you might pick one of these instead.