Customer Support Software
Helply (formerly Groove)
Pay-per-resolved-ticket helpdesk with an AI teammate baked into every conversation — the rebrand of the long-running Groove/GrooveHQ helpdesk.
Solo / FreelancerSmall businessMedium businessGlobal
Last reviewed Jul 17, 2026 · Pricing verified Jul 17, 2026
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DEV-TOP · horizontalOur take
An interesting bet for small teams with unpredictable headcount (unlimited seats, pay only per resolved ticket) but the rebrand from Groove means longtime Groove customers and reviews may not reflect the current product or pricing model — verify recent reviews specifically for Helply, not old Groove ones.
Choose this if...
- Small teams with fluctuating agent headcount who'd rather pay per resolved ticket than per seat
- Former Groove customers evaluating whether the rebrand and new pricing model still fit
Look elsewhere if...
- You have high ticket volume where per-ticket billing would exceed flat per-seat pricing elsewhere
- You want a long, well-reviewed track record under the current brand name — Helply is a recent rebrand
Visit Helply (formerly Groove)
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Pricing
Verified Jul 17, 2026 against Helply (formerly Groove)'s own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Pay-per-ticket | — | 250 USD/yr | $1 per resolved ticket, unlimited seats, no per-agent fee; 250-ticket/month minimum commitment billed annually (~$3,000/yr, ≈$250/mo equivalent) |
Free tier reality
There's no permanent free plan. No free tier or free trial disclosed on the live pricing page. groovehq.com now permanently redirects (308) to helply.com, indicating the long-running Groove/GrooveHQ helpdesk has been rebranded/relaunched as Helply with an entirely new outcome-based pricing model — $1 per resolved ticket with unlimited seats and no per-agent fee — replacing Groove's old flat per-user plans. There is a 250-ticket/month minimum, billed annually at roughly $3,000/year.
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DEV-MID · rectanglePros
- Unlimited seats removes the per-agent cost penalty of hiring more support staff
- Simple, transparent single pricing model — no tier ladder to compare
- AI teammate included in every ticket rather than a separate metered add-on
Cons
- Recent rebrand from Groove to Helply means historical reviews/reputation may not reflect the current product
- 250-ticket/month minimum and annual billing commitment reduce flexibility for very low-volume teams
- No free tier or trial disclosed, unlike most competitors in this category
Key features
- AI teammate embedded in every ticket
- Unlimited agent seats at no extra seat cost
- Churn detection and upsell identification
- Workflow automation and smart escalations
- Knowledge base and analytics
Integrations
- VERIFY
Platforms
- web
Regional fit
VERIFY current regional availability.
- Global
Best for
Alternatives
Zendesk
Pick this instead if: Mid-size and enterprise support teams that need omnichannel routing, AI agents, and deep customization
Freshdesk
Pick this instead if: Small-to-mid support teams wanting Zendesk-like ticketing at a lower starting price
Help Scout
Pick this instead if: Small teams and startups that want a shared-inbox feel over formal ticketing
Zoho Desk
Pick this instead if: Existing Zoho One / Zoho CRM customers wanting native helpdesk integration
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Helply (formerly Groove) FAQ
Questions about this tool
Is Helply (formerly Groove) free?
No — Helply (formerly Groove) doesn't have a permanent free plan. No free tier or free trial disclosed on the live pricing page. groovehq.com now permanently redirects (308) to helply.com, indicating the long-running Groove/GrooveHQ helpdesk has been rebranded/relaunched as Helply with an entirely new outcome-based pricing model — $1 per resolved ticket with unlimited seats and no per-agent fee — replacing Groove's old flat per-user plans. There is a 250-ticket/month minimum, billed annually at roughly $3,000/year.
How much does Helply (formerly Groove) cost?
From 250 USD/mo. We verify pricing directly against Helply (formerly Groove)'s own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Helply (formerly Groove) best for?
Small teams with fluctuating agent headcount who'd rather pay per resolved ticket than per seat Former Groove customers evaluating whether the rebrand and new pricing model still fit
Who should avoid Helply (formerly Groove)?
You have high ticket volume where per-ticket billing would exceed flat per-seat pricing elsewhere You want a long, well-reviewed track record under the current brand name — Helply is a recent rebrand
Does Helply (formerly Groove) work well outside the US?
VERIFY current regional availability.
What are the best alternatives to Helply (formerly Groove)?
Worth comparing: Zendesk, Freshdesk, Help Scout, Zoho Desk. See the Alternatives section above for why you might pick one of these instead.