CRM Software
Attio
Modern, highly customizable CRM built around flexible data objects — popular with startups and fast-moving teams.
Solo / FreelancerSmall businessMedium businessGlobal
Last reviewed Jul 17, 2026 · Pricing verified Jul 17, 2026
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DEV-TOP · horizontalOur take
Best for startups and technically-minded teams who want a CRM they can genuinely reshape around their own data model rather than forcing their process into a fixed contact/deal schema — the flexibility comes with more setup decisions than a rigid, opinionated CRM.
Choose this if...
- Startups and technical teams wanting a highly customizable, API-first CRM
- Teams whose sales process doesn't fit a standard contact/deal/pipeline template
Look elsewhere if...
- You want an opinionated, ready-to-go CRM with minimal setup decisions
- You need call intelligence or sequences without upgrading to Pro
Visit Attio
This is a direct link to Attio— we don't currently earn anything from it.
Pricing
Verified Jul 17, 2026 against Attio's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Free | Free | Free | Up to 3 seats, 50,000 records, up to 3 custom objects, 200 emails/mo, up to 3 reports |
| Plus | 36 USD/mo | 29 USD/yr | Per seat; no seat limit, 250,000 records, up to 5 objects, 1,000 emails/mo, up to 15 reports |
| Pro | 86 USD/mo | 69 USD/yr | Per seat; 1,000,000 records, up to 12 objects, unlimited emails/mo, up to 100 reports, call intelligence and sequences included |
| Enterprise | — | — | Custom annual pricing; unlimited objects and teams, custom record limits, advanced security/admin controls |
Free tier reality
Free plan is capped at 3 seats and just 200 emails/month — enough to model your data and try the product, but active sales use will hit the email cap quickly. Call intelligence and email sequences are gated behind Pro, not available on Free or Plus.
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DEV-MID · rectanglePros
- Genuinely flexible data model — not locked into a rigid CRM schema
- Modern, fast UI that's won strong reviews among startup/tech teams
- Free tier gives real access to the custom-object model to evaluate fit
Cons
- Free plan's 200 emails/month cap is restrictive for active outbound use
- Flexibility means more upfront configuration decisions than a fixed-schema CRM
- Newer product with a shorter track record than long-established competitors
Key features
- Fully customizable data objects/records (not a fixed contact/deal schema)
- Sales pipeline and relationship tracking
- Reporting and custom dashboards
- Call intelligence and email sequences (Pro)
- API-first architecture popular with technical teams
Integrations
- VERIFY
Platforms
- web
- ios
- android
Regional fit
Global SaaS product — VERIFY current regional/currency pricing options.
- Global
Best for
Alternatives
Salesforce Sales Cloud
Pick this instead if: Mid-size to large sales organizations with complex, custom pipeline requirements
HubSpot CRM
Pick this instead if: Solo founders and small teams wanting a genuinely usable free CRM to start
Pipedrive
Pick this instead if: Small-to-mid sales teams wanting a simple, visual pipeline-first CRM
Freshsales
Pick this instead if: Startups and SMBs wanting phone/chat/email in one affordable CRM
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Attio FAQ
Questions about this tool
Is Attio free?
Yes, there's a free tier. Free plan is capped at 3 seats and just 200 emails/month — enough to model your data and try the product, but active sales use will hit the email cap quickly. Call intelligence and email sequences are gated behind Pro, not available on Free or Plus.
How much does Attio cost?
Free. We verify pricing directly against Attio's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Attio best for?
Startups and technical teams wanting a highly customizable, API-first CRM Teams whose sales process doesn't fit a standard contact/deal/pipeline template
Who should avoid Attio?
You want an opinionated, ready-to-go CRM with minimal setup decisions You need call intelligence or sequences without upgrading to Pro
Does Attio work well outside the US?
Global SaaS product — VERIFY current regional/currency pricing options.
What are the best alternatives to Attio?
Worth comparing: Salesforce Sales Cloud, HubSpot CRM, Pipedrive, Freshsales. See the Alternatives section above for why you might pick one of these instead.