CRM Software
Keap
CRM plus marketing/sales automation and invoicing bundled into one platform, priced by contact volume.
Solo / FreelancerSmall businessGlobal
Last reviewed Jul 17, 2026 · Pricing verified Jul 17, 2026
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DEV-TOP · horizontalOur take
Best for small businesses and solo entrepreneurs who want CRM, marketing automation, and invoicing in a single all-in-one platform and are prepared to pay a premium (plus implementation) versus stitching together separate tools.
Choose this if...
- Solo entrepreneurs and small businesses wanting marketing automation, CRM, and invoicing in one platform
- Service businesses running lead-capture-to-invoice funnels without extra tools
Look elsewhere if...
- You only need a simple CRM — Keap's all-in-one pricing is high relative to CRM-only competitors
- You want to avoid required (paid) implementation/onboarding services
Visit Keap
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Pricing
Verified Jul 17, 2026 against Keap's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Keap | 299 USD/mo | 249 USD/yr | Includes 2 user licenses ($39/mo per additional user); exact price scales with contact volume; all CRM/marketing/invoicing features included in one plan |
Free tier reality
There's no permanent free plan. No free tier — a no-credit-card-required free trial is available, but email sending is capped at 25 messages and payment processing is disabled during the trial. Keap uses a single unified plan (no feature tiers) priced by contact volume plus per-additional-user fees, and paid implementation services are effectively required to get set up, adding real cost beyond the advertised subscription price.
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DEV-MID · rectanglePros
- Genuinely combines CRM, marketing automation, and invoicing rather than requiring separate tools
- Contact-based pricing model is transparent about what drives cost as you grow
- Free trial removes payment/email-sending risk while evaluating
Cons
- Among the pricier options in this category for small teams ($299/mo+ entry)
- Implementation services are effectively required, adding real cost beyond the subscription
- Single-plan model means you pay for the full feature set even if you only need basic CRM
Key features
- CRM with contact and pipeline tracking
- Marketing automation and email/SMS campaigns
- Built-in invoicing and payments
- Lead capture landing pages/funnels
- Sales pipeline automation
Integrations
- VERIFY
Platforms
- web
- ios
- android
Regional fit
VERIFY current regional availability and currency options.
- Global
Best for
Try free first
Not ready for Keap? Start with our free tools — come back when you outgrow them.
Alternatives
Salesforce Sales Cloud
Pick this instead if: Mid-size to large sales organizations with complex, custom pipeline requirements
HubSpot CRM
Pick this instead if: Solo founders and small teams wanting a genuinely usable free CRM to start
Pipedrive
Pick this instead if: Small-to-mid sales teams wanting a simple, visual pipeline-first CRM
Freshsales
Pick this instead if: Startups and SMBs wanting phone/chat/email in one affordable CRM
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Keap FAQ
Questions about this tool
Is Keap free?
No — Keap doesn't have a permanent free plan. No free tier — a no-credit-card-required free trial is available, but email sending is capped at 25 messages and payment processing is disabled during the trial. Keap uses a single unified plan (no feature tiers) priced by contact volume plus per-additional-user fees, and paid implementation services are effectively required to get set up, adding real cost beyond the advertised subscription price.
How much does Keap cost?
From 299 USD/mo. We verify pricing directly against Keap's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Keap best for?
Solo entrepreneurs and small businesses wanting marketing automation, CRM, and invoicing in one platform Service businesses running lead-capture-to-invoice funnels without extra tools
Who should avoid Keap?
You only need a simple CRM — Keap's all-in-one pricing is high relative to CRM-only competitors You want to avoid required (paid) implementation/onboarding services
Does Keap work well outside the US?
VERIFY current regional availability and currency options.
What are the best alternatives to Keap?
Worth comparing: Salesforce Sales Cloud, HubSpot CRM, Pipedrive, Freshsales. See the Alternatives section above for why you might pick one of these instead.