E-commerce Software
Shopify
The default storefront platform for online sellers — unlimited products, fast checkout, sells everywhere.
Solo / FreelancerSmall businessMedium businessEnterpriseGlobal
Last reviewed Jul 17, 2026 · Pricing verified Jul 17, 2026
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DEV-TOP · horizontalOur take
The safest default choice for most online sellers — huge app ecosystem, reliable checkout, and support for every sales channel — but third-party payment fees and add-on app costs mean the sticker price understates real monthly spend for many stores.
Choose this if...
- New and growing D2C brands that want the largest app/theme ecosystem and least platform risk
- Merchants who plan to sell across web, social, marketplaces, and in-person from one system
Look elsewhere if...
- You want to avoid third-party payment fees without switching to Shopify Payments (not available in every country)
- You need a fully custom checkout flow — Shopify's checkout is locked down on non-Plus plans
Visit Shopify
This is a direct link to Shopify— we don't currently earn anything from it.
Pricing
Verified Jul 17, 2026 against Shopify's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Starter | 5 USD/mo | — | One-page/link-in-bio store for casual/social selling, not a full storefront |
| Basic | 27 USD/mo | 19 USD/yr | 2% fee on sales made with third-party (non-Shopify) payment providers; no additional staff accounts |
| Grow | 72 USD/mo | 54 USD/yr | 1% third-party payment fee; up to 5 staff accounts |
| Advanced | 399 USD/mo | 299 USD/yr | 0.6% third-party payment fee; up to 15 staff accounts, 10 inventory locations |
| Plus | 2300 USD/mo | — | Custom-negotiated above this starting point; 0.2% third-party payment fee, unlimited staff, 200 inventory locations, 9 free expansion stores |
Free tier reality
There's no permanent free plan. No permanent free tier — a 3-day free trial (no card required) is followed by a $1/mo promotional rate for 3 months before regular pricing kicks in. Every plan includes unlimited products and unlimited hosting; the real cost differentiator across tiers is the third-party payment processing fee (2% down to 0.2%), which disappears entirely if you use Shopify Payments instead of an external gateway.
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DEV-MID · rectanglePros
- Extremely large app and theme marketplace covering nearly any store need
- Best-in-class, high-converting native checkout
- One dashboard for online store, social selling, marketplaces, and POS
Cons
- Third-party payment processing fees stack on top of the subscription unless you use Shopify Payments
- Real monthly cost often climbs well past the base plan price once apps/themes are added
- Checkout customization is restricted below the enterprise-priced Plus tier
Key features
- Unlimited products and unlimited web hosting on every plan
- Built-in checkout with high conversion rate
- Sell on social platforms and marketplaces from one dashboard
- Shopify POS for in-person + online unified inventory
- Large app/theme marketplace
- AI assistant (Sidekick) and agentic-commerce tooling
Integrations
- VERIFY
Platforms
- web
- ios
- android
Regional fit
Available globally with localized payments/checkout in most major markets — no sign-up region restrictions.
- Global
Best for
Try free first
Not ready for Shopify? Start with our free tools — come back when you outgrow them.
Alternatives
Square Point of Sale
Pick this instead if: Small retailers and food businesses wanting an all-in-one POS + payments + hardware bundle
WooCommerce
Pick this instead if: Existing WordPress sites that want to add a store without switching platforms
Toast
Pick this instead if: Full-service and quick-service restaurants needing kitchen display and online ordering built in
Wix eCommerce
Pick this instead if: Small businesses and freelancers building their first store without hiring a developer
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DEV-BOTTOM · horizontalWas this review of Shopify helpful?
Shopify FAQ
Questions about this tool
Is Shopify free?
No — Shopify doesn't have a permanent free plan. No permanent free tier — a 3-day free trial (no card required) is followed by a $1/mo promotional rate for 3 months before regular pricing kicks in. Every plan includes unlimited products and unlimited hosting; the real cost differentiator across tiers is the third-party payment processing fee (2% down to 0.2%), which disappears entirely if you use Shopify Payments instead of an external gateway.
How much does Shopify cost?
From 27 USD/mo. We verify pricing directly against Shopify's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Shopify best for?
New and growing D2C brands that want the largest app/theme ecosystem and least platform risk Merchants who plan to sell across web, social, marketplaces, and in-person from one system
Who should avoid Shopify?
You want to avoid third-party payment fees without switching to Shopify Payments (not available in every country) You need a fully custom checkout flow — Shopify's checkout is locked down on non-Plus plans
Does Shopify work well outside the US?
Available globally with localized payments/checkout in most major markets — no sign-up region restrictions.
What are the best alternatives to Shopify?
Worth comparing: Square Point of Sale, WooCommerce, Toast, Wix eCommerce. See the Alternatives section above for why you might pick one of these instead.