E-commerce Software
Wix eCommerce
Drag-and-drop website builder with a full ecommerce layer — easiest on-ramp for small sellers.
Solo / FreelancerSmall businessGlobal
Last reviewed Jul 17, 2026 · Pricing verified Jul 17, 2026
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DEV-TOP · horizontalOur take
Best for small sellers and service businesses who want the easiest possible drag-and-drop setup and are combining products with bookings/services on the same site — less scalable than dedicated commerce platforms as catalog size and complexity grow.
Choose this if...
- Small businesses and freelancers building their first store without hiring a developer
- Sellers who need booking/appointments and product sales on the same site
Look elsewhere if...
- You expect to scale into a large, high-SKU catalog or need deep commerce customization
- You want the largest possible commerce-specific app ecosystem — Shopify's is considerably larger
Visit Wix eCommerce
This is a direct link to Wix eCommerce— we don't currently earn anything from it.
Pricing
Verified Jul 17, 2026 against Wix eCommerce's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Core | 36 USD/mo | 29 USD/yr | Billed annually at $29/mo, or $36/mo month-to-month; entry ecommerce tier for smaller stores and online booking |
| Business | 46 USD/mo | 39 USD/yr | Billed annually at $39/mo, or $46/mo month-to-month; adds advanced shipping rules and automated sales tax |
| Business Elite | 172 USD/mo | 159 USD/yr | Billed annually at $159/mo, or $172/mo month-to-month; unlimited storage, priority support, loyalty program, unlimited dropshipping products |
Free tier reality
There's no permanent free plan. Wix's general free website plan does not support ecommerce checkout — selling anything requires at least the Core plan ($29/mo billed annually, $36/mo month-to-month). There's no ongoing free ecommerce tier, only a general free site builder for non-commerce use.
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DEV-MID · rectanglePros
- Genuinely easy drag-and-drop setup for non-technical users
- Combines general website building, booking, and ecommerce in one product
- Reasonable entry price for small catalogs
Cons
- No ecommerce-capable free tier — Core is required to sell anything
- Commerce-specific app/integration ecosystem is smaller than dedicated platforms like Shopify or BigCommerce
- Business Elite's jump to $159-172/mo is steep versus Core/Business
Key features
- Drag-and-drop visual site builder with commerce built in
- Combined booking + product selling on one site
- Built-in abandoned cart recovery and marketing tools
- App marketplace for extending store functionality
- AI-assisted site design
Integrations
- VERIFY
Platforms
- web
- ios
- android
Regional fit
Available globally with localized payment options in most major markets.
- Global
Best for
Alternatives
Shopify
Pick this instead if: New and growing D2C brands that want the largest app/theme ecosystem and least platform risk
Square Point of Sale
Pick this instead if: Small retailers and food businesses wanting an all-in-one POS + payments + hardware bundle
WooCommerce
Pick this instead if: Existing WordPress sites that want to add a store without switching platforms
Toast
Pick this instead if: Full-service and quick-service restaurants needing kitchen display and online ordering built in
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DEV-BOTTOM · horizontalWas this review of Wix eCommerce helpful?
Wix eCommerce FAQ
Questions about this tool
Is Wix eCommerce free?
No — Wix eCommerce doesn't have a permanent free plan. Wix's general free website plan does not support ecommerce checkout — selling anything requires at least the Core plan ($29/mo billed annually, $36/mo month-to-month). There's no ongoing free ecommerce tier, only a general free site builder for non-commerce use.
How much does Wix eCommerce cost?
From 36 USD/mo. We verify pricing directly against Wix eCommerce's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Wix eCommerce best for?
Small businesses and freelancers building their first store without hiring a developer Sellers who need booking/appointments and product sales on the same site
Who should avoid Wix eCommerce?
You expect to scale into a large, high-SKU catalog or need deep commerce customization You want the largest possible commerce-specific app ecosystem — Shopify's is considerably larger
Does Wix eCommerce work well outside the US?
Available globally with localized payment options in most major markets.
What are the best alternatives to Wix eCommerce?
Worth comparing: Shopify, Square Point of Sale, WooCommerce, Toast. See the Alternatives section above for why you might pick one of these instead.