E-commerce Software
WooCommerce
Free, open-source WordPress plugin that turns any WordPress site into a fully customizable store.
Solo / FreelancerSmall businessMedium businessGlobal
Last reviewed Jul 17, 2026 · Pricing verified Jul 17, 2026
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DEV-TOP · horizontalOur take
Best for merchants and developers who already know WordPress and want full code-level control with no platform fees — the tradeoff is you own the hosting, security, and maintenance burden that a hosted platform like Shopify would otherwise handle.
Choose this if...
- Existing WordPress sites that want to add a store without switching platforms
- Developers and agencies who want full customization and no vendor lock-in
Look elsewhere if...
- You want a fully managed, zero-maintenance hosted platform — WooCommerce puts hosting/security/updates on you
- You're not comfortable choosing and managing your own WordPress host and security stack
Visit WooCommerce
This is a direct link to WooCommerce— we don't currently earn anything from it.
Pricing
Verified Jul 17, 2026 against WooCommerce's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| WooCommerce Core (self-hosted) | Free | Free | Free, open-source plugin; 0% revenue share on your own store; requires your own WordPress hosting |
| Hosting (typical range, not sold by WooCommerce) | 25 USD/mo | — | $25-$350+/mo depending on host and traffic — WooCommerce doesn't sell hosting; you choose a WordPress host separately |
| Premium extensions (typical range) | — | 29 USD/yr | $29-$299/yr per extension (Subscriptions, Bookings, advanced shipping, etc.) |
Free tier reality
The core plugin is genuinely free forever with 0% revenue share and no feature paywall — but it isn't a hosted SaaS: you must supply your own WordPress hosting ($25-$350+/mo depending on provider and traffic) and most real stores add one or more paid extensions ($29-$299/yr each) for subscriptions, bookings, or advanced shipping. Payment processing via the built-in WooPayments runs roughly 2.5-2.9% + $0.30/transaction.
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DEV-MID · rectanglePros
- Genuinely free core plugin with zero revenue share
- Unmatched customization via WordPress's plugin/theme ecosystem
- No platform lock-in — you own your store's code and data
Cons
- Total cost is unpredictable upfront — hosting and extensions add up differently for every store
- You're responsible for security, backups, and updates unless you pay for managed WordPress hosting
- Steeper technical learning curve than a fully hosted platform for non-technical sellers
Key features
- Fully open-source and self-hosted — complete code-level customization
- Deep WordPress content/commerce integration
- Huge extension marketplace for subscriptions, bookings, memberships
- No revenue share or platform transaction fee
- Choose your own hosting and payment processor
Integrations
- VERIFY
Platforms
- web
Regional fit
Self-hosted and available worldwide — actual cost/availability of hosting and payment gateways varies by country.
- Global
Best for
Try free first
Not ready for WooCommerce? Start with our free tools — come back when you outgrow them.
Alternatives
Shopify
Pick this instead if: New and growing D2C brands that want the largest app/theme ecosystem and least platform risk
Square Point of Sale
Pick this instead if: Small retailers and food businesses wanting an all-in-one POS + payments + hardware bundle
Toast
Pick this instead if: Full-service and quick-service restaurants needing kitchen display and online ordering built in
Wix eCommerce
Pick this instead if: Small businesses and freelancers building their first store without hiring a developer
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WooCommerce FAQ
Questions about this tool
Is WooCommerce free?
Yes, there's a free tier. The core plugin is genuinely free forever with 0% revenue share and no feature paywall — but it isn't a hosted SaaS: you must supply your own WordPress hosting ($25-$350+/mo depending on provider and traffic) and most real stores add one or more paid extensions ($29-$299/yr each) for subscriptions, bookings, or advanced shipping. Payment processing via the built-in WooPayments runs roughly 2.5-2.9% + $0.30/transaction.
How much does WooCommerce cost?
Free. We verify pricing directly against WooCommerce's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is WooCommerce best for?
Existing WordPress sites that want to add a store without switching platforms Developers and agencies who want full customization and no vendor lock-in
Who should avoid WooCommerce?
You want a fully managed, zero-maintenance hosted platform — WooCommerce puts hosting/security/updates on you You're not comfortable choosing and managing your own WordPress host and security stack
Does WooCommerce work well outside the US?
Self-hosted and available worldwide — actual cost/availability of hosting and payment gateways varies by country.
What are the best alternatives to WooCommerce?
Worth comparing: Shopify, Square Point of Sale, Toast, Wix eCommerce. See the Alternatives section above for why you might pick one of these instead.