Email Marketing Software
Brevo
Formerly Sendinblue — a genuinely useful free plan and email-volume-based pricing rather than contact-count pricing.
Solo / FreelancerSmall businessMedium businessGlobalEurope
Last reviewed Jul 16, 2026 · Pricing verified Jul 16, 2026
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DEV-TOP · horizontalOur take
One of the best genuinely-free starting points in the category, especially if you have a large contact list but send infrequently — automation and branding removal require moving up to Standard.
Choose this if...
- Budget-conscious small businesses with large contact lists but modest send volume
- Teams that want email, SMS, and transactional email under one bill
Look elsewhere if...
- You need automation or A/B testing on the entry-level Starter plan — you'll need Standard
- You want the most polished, US-market-first brand experience
Visit Brevo
This is a direct link to Brevo— we don't currently earn anything from it.
Pricing
Verified Jul 16, 2026 against Brevo's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Free | Free | Free | Up to 300 emails/day · Contacts stored unlimited (up to ~100,000 in practice) · Brevo branding, 1 user, automation limited to 2,000 contacts |
| Starter | 9 USD/mo | — | From $9/mo at 5,000 emails/month, rising with volume (e.g. ~$29/mo at 20,000, ~$69/mo at 100,000) · Removes daily send cap; keeps Brevo branding; no automation/A-B testing/landing pages |
| Standard | 18 USD/mo | — | From $18/mo at 5,000 emails/month, rising with volume similarly to Starter · Removes branding, adds automation, A/B testing, landing pages |
| Enterprise | — | — | Custom quote — cited from roughly $499/mo for high-volume senders needing dedicated support/SLAs |
Free tier reality
Free plan caps sends at 300 emails/day (not a monthly contact cap) and keeps Brevo branding; automation is limited to 2,000 contacts. Paid tiers are priced by monthly email volume rather than contact count, and Brevo retired its old "Business" plan name in late 2025 in favor of Starter/Standard/Enterprise.
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DEV-MID · rectanglePros
- Free plan stores unlimited contacts (only sends are capped)
- Volume-based pricing can be cheaper than contact-based pricing for large, low-frequency lists
- SMS, WhatsApp, and transactional email bundled into the same platform
Cons
- Entry-level Starter plan lacks automation, A/B testing, and landing pages
- Recent plan renaming (Business → Standard/Enterprise) makes older reviews/comparisons outdated
- Deliverability reputation is mixed compared to Klaviyo/Mailchimp in some user reports
Key features
- Free plan with unlimited contact storage (send-volume capped, not contact capped)
- Combined email, SMS, and transactional email in one platform
- Built-in light CRM and WhatsApp campaigns
- Marketing automation workflows
- Landing page builder
Integrations
- VERIFY
Platforms
- web
- ios
- android
Regional fit
French-founded (formerly Sendinblue); strong EU presence with GDPR-forward positioning, also widely used in the US — VERIFY current regional payment options.
- Global
- Europe
Best for
Alternatives
Mailchimp
Pick this instead if: Small businesses wanting one all-in-one marketing tool, not just email
Klaviyo
Pick this instead if: Ecommerce brands, especially on Shopify, wanting flows tied to purchase behavior
HubSpot Marketing Hub
Pick this instead if: Businesses already using (or planning to use) HubSpot's CRM/Sales Hub
MailerLite
Pick this instead if: Solo creators and small businesses wanting a simple, affordable email tool
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DEV-BOTTOM · horizontalWas this review of Brevo helpful?
Brevo FAQ
Questions about this tool
Is Brevo free?
Yes, there's a free tier. Free plan caps sends at 300 emails/day (not a monthly contact cap) and keeps Brevo branding; automation is limited to 2,000 contacts. Paid tiers are priced by monthly email volume rather than contact count, and Brevo retired its old "Business" plan name in late 2025 in favor of Starter/Standard/Enterprise.
How much does Brevo cost?
Free. We verify pricing directly against Brevo's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Brevo best for?
Budget-conscious small businesses with large contact lists but modest send volume Teams that want email, SMS, and transactional email under one bill
Who should avoid Brevo?
You need automation or A/B testing on the entry-level Starter plan — you'll need Standard You want the most polished, US-market-first brand experience
Does Brevo work well outside the US?
French-founded (formerly Sendinblue); strong EU presence with GDPR-forward positioning, also widely used in the US — VERIFY current regional payment options.
What are the best alternatives to Brevo?
Worth comparing: Mailchimp, Klaviyo, HubSpot Marketing Hub, MailerLite. See the Alternatives section above for why you might pick one of these instead.