Email Marketing Software
HubSpot Marketing Hub
Enterprise-grade marketing automation tied to HubSpot's CRM — powerful, but Professional/Enterprise pricing is a big jump from the entry tiers.
Small businessMedium businessEnterpriseGlobalNorth AmericaEurope
Last reviewed Jul 16, 2026 · Pricing verified Jul 16, 2026
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DEV-TOP · horizontalOur take
Best for mid-market and larger businesses that want marketing automation tightly integrated with a full CRM/sales stack — the jump from Starter to Professional pricing is steep, so confirm the real cost before committing.
Choose this if...
- Businesses already using (or planning to use) HubSpot's CRM/Sales Hub
- Marketing teams that need lead scoring and multi-channel campaigns in one system
Look elsewhere if...
- You just need newsletter sends — this is a large, expensive tool for that alone
- You're a solo creator or very small business; the per-seat and per-contact pricing adds up fast
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Pricing
Verified Jul 16, 2026 against HubSpot Marketing Hub's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Free tools | Free | Free | 2,000 email sends/calendar month with HubSpot branding · Up to 50 active CRM list segments |
| Starter | 20 USD/mo | 15 USD/yr | Priced per seat; 1,000 marketing contacts included · Removes branding, adds basic email automation — confirm current promotional vs. standard rate |
| Professional | 800 USD/mo | — | 2,000 marketing contacts, 3 core seats included (additional seats ~$45/mo) · Unlimited email automation, advanced segmentation; separate ~$3,000 onboarding fee |
| Enterprise | 3600 USD/mo | — | 10,000 marketing contacts, 5 core seats included (additional seats ~$75/mo) · Advanced personalization; separate ~$7,000 onboarding fee |
Free tier reality
Free marketing tools cap at 2,000 email sends/calendar month with HubSpot branding. Starter is priced per seat with sources disagreeing on the exact standard vs. promotional monthly rate ($9-$20/seat/mo depending on billing cycle and current promo) — confirm the live rate before publishing. Professional and Enterprise both carry separate one-time onboarding fees on top of the monthly subscription.
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DEV-MID · rectanglePros
- Deepest CRM-to-marketing integration in the category
- Free tools tier is a genuine (if limited) way to start
- Scales into enterprise-grade automation and reporting
Cons
- Professional and Enterprise pricing (plus onboarding fees) is a major jump from Starter
- Per-seat and per-contact pricing compounds quickly for growing teams
- Steep learning curve relative to dedicated email tools
Key features
- Marketing automation tied directly to HubSpot CRM data
- Lead scoring and advanced list segmentation
- Landing pages, forms, and A/B testing
- Multi-channel campaigns (email, social, ads) from one tool
- Deep reporting and attribution
Integrations
- VERIFY
Platforms
- web
- ios
- android
Regional fit
Global product with broad localization; VERIFY current regional pricing/currency.
- Global
- North America
- Europe
Best for
Alternatives
Mailchimp
Pick this instead if: Small businesses wanting one all-in-one marketing tool, not just email
Klaviyo
Pick this instead if: Ecommerce brands, especially on Shopify, wanting flows tied to purchase behavior
Brevo
Pick this instead if: Budget-conscious small businesses with large contact lists but modest send volume
MailerLite
Pick this instead if: Solo creators and small businesses wanting a simple, affordable email tool
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HubSpot Marketing Hub FAQ
Questions about this tool
Is HubSpot Marketing Hub free?
Yes, there's a free tier. Free marketing tools cap at 2,000 email sends/calendar month with HubSpot branding. Starter is priced per seat with sources disagreeing on the exact standard vs. promotional monthly rate ($9-$20/seat/mo depending on billing cycle and current promo) — confirm the live rate before publishing. Professional and Enterprise both carry separate one-time onboarding fees on top of the monthly subscription.
How much does HubSpot Marketing Hub cost?
Free. We verify pricing directly against HubSpot Marketing Hub's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is HubSpot Marketing Hub best for?
Businesses already using (or planning to use) HubSpot's CRM/Sales Hub Marketing teams that need lead scoring and multi-channel campaigns in one system
Who should avoid HubSpot Marketing Hub?
You just need newsletter sends — this is a large, expensive tool for that alone You're a solo creator or very small business; the per-seat and per-contact pricing adds up fast
Does HubSpot Marketing Hub work well outside the US?
Global product with broad localization; VERIFY current regional pricing/currency.
What are the best alternatives to HubSpot Marketing Hub?
Worth comparing: Mailchimp, Klaviyo, Brevo, MailerLite. See the Alternatives section above for why you might pick one of these instead.