Email Marketing Software
MailerLite
Clean, affordable email marketing with a genuinely usable free plan — a favorite for solo creators and small businesses on a budget.
Solo / FreelancerSmall businessGlobal
Last reviewed Jul 16, 2026 · Pricing verified Jul 16, 2026
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DEV-TOP · horizontalOur take
One of the best value picks in the category for solo creators and small teams — a real free tier, clean interface, and prices that stay reasonable well past the free plan.
Choose this if...
- Solo creators and small businesses wanting a simple, affordable email tool
- Nonprofits and agencies that want automation without enterprise-tier pricing
Look elsewhere if...
- You need deep ecommerce-specific flows or advanced CRM features
- You need enterprise-grade deliverability support at high volume without a custom quote
Visit MailerLite
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Pricing
Verified Jul 16, 2026 against MailerLite's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Free | Free | Free | Up to 250 active subscribers · 2,500 emails/month · 2 user seats, 1 website/landing page |
| Comfort | 12 USD/mo | — | At entry subscriber tier; monthly email allowance is 10x the subscriber ceiling · 3 user seats, unlimited templates, AI writing assistant |
| Power | 25 USD/mo | — | At entry subscriber tier · Unlimited monthly emails (fair use policy), unlimited seats, 24/7 live chat |
| Enterprise | — | — | Custom quote for 200,000+ subscribers — dedicated success manager, deliverability support |
Free tier reality
Free plan is capped at 250 active subscribers and 2,500 emails/month but includes automation, a basic website/landing page, and 2 user seats — a real starting point. Paid tiers scale their monthly email allowance and price with subscriber count; annual billing saves roughly 10%.
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DEV-MID · rectanglePros
- Free plan is genuinely usable, not just a teaser
- Clean, modern interface that's easy to learn
- Strong price-to-feature ratio compared to Mailchimp/Constant Contact
Cons
- Fewer advanced ecommerce integrations than Klaviyo/Omnisend
- Support responsiveness on lower tiers can lag behind premium competitors
- Smaller third-party app ecosystem than Mailchimp
Key features
- Clean drag-and-drop email builder
- Marketing automation workflows
- Website and landing page builder included
- AI writing assistant
- Digital product/subscription selling
Integrations
- VERIFY
Platforms
- web
- ios
- android
Regional fit
VERIFY current regional payment and localization support.
- Global
Best for
Alternatives
Mailchimp
Pick this instead if: Small businesses wanting one all-in-one marketing tool, not just email
Klaviyo
Pick this instead if: Ecommerce brands, especially on Shopify, wanting flows tied to purchase behavior
HubSpot Marketing Hub
Pick this instead if: Businesses already using (or planning to use) HubSpot's CRM/Sales Hub
Brevo
Pick this instead if: Budget-conscious small businesses with large contact lists but modest send volume
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DEV-BOTTOM · horizontalWas this review of MailerLite helpful?
MailerLite FAQ
Questions about this tool
Is MailerLite free?
Yes, there's a free tier. Free plan is capped at 250 active subscribers and 2,500 emails/month but includes automation, a basic website/landing page, and 2 user seats — a real starting point. Paid tiers scale their monthly email allowance and price with subscriber count; annual billing saves roughly 10%.
How much does MailerLite cost?
Free. We verify pricing directly against MailerLite's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is MailerLite best for?
Solo creators and small businesses wanting a simple, affordable email tool Nonprofits and agencies that want automation without enterprise-tier pricing
Who should avoid MailerLite?
You need deep ecommerce-specific flows or advanced CRM features You need enterprise-grade deliverability support at high volume without a custom quote
Does MailerLite work well outside the US?
VERIFY current regional payment and localization support.
What are the best alternatives to MailerLite?
Worth comparing: Mailchimp, Klaviyo, HubSpot Marketing Hub, Brevo. See the Alternatives section above for why you might pick one of these instead.