Email Marketing Software
Mailchimp
The default email platform for small businesses — a huge feature set, but pricing climbs fast once the intro discount ends.
Solo / FreelancerSmall businessMedium businessGlobalNorth America
Last reviewed Jul 16, 2026 · Pricing verified Jul 16, 2026
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DEV-TOP · horizontalOur take
The safe default for small businesses that want one platform for email, light CRM, and landing pages — budget for the price roughly doubling once the first-year discount ends and your list grows.
Choose this if...
- Small businesses wanting one all-in-one marketing tool, not just email
- Retailers, agencies, and nonprofits already inside the Mailchimp ecosystem
Look elsewhere if...
- You're ecommerce-first and want Klaviyo/Omnisend-grade purchase-triggered flows
- You're price-sensitive about the renewal rate once the first-year discount expires
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Pricing
Verified Jul 16, 2026 against Mailchimp's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Free | Free | Free | Up to 250 contacts · 500 sends/month (250/day cap) · 1 seat, 1 audience |
| Essentials | 13 USD/mo | — | Up to 2,500 contacts, 10x contacts in monthly sends · 3 seats, 3 audiences · Price includes an introductory 50% discount for the first 12 months — confirm standard renewal rate |
| Standard | 20 USD/mo | — | Marketing automation (up to 200 journeys), 12x contacts in monthly sends · 5 seats, 5 audiences · Introductory 50% discount for 12 months — confirm renewal rate |
| Premium | 350 USD/mo | — | Unlimited seats and audiences, advanced segmentation, phone support · 15x contacts in monthly sends · Custom pricing above ~200,000 contacts |
Free tier reality
Free plan caps out at 250 contacts and 500 sends/month (250/day) with Mailchimp branding. All paid tiers carry a 50%-off introductory discount for the first 12 months — confirm the standard renewal price before relying on the list price long-term, and expect cost to climb further as your contact list grows.
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DEV-MID · rectanglePros
- Huge template and integration library
- Reasonably capable free tier to start with
- All-in-one: email, landing pages, light CRM, forms
Cons
- Pricing has risen substantially and the free tier keeps shrinking
- Introductory discounts make the real long-term cost easy to underestimate
- Automation depth lags dedicated ecommerce tools like Klaviyo
Key features
- Drag-and-drop email builder
- Marketing automation journeys
- Audience segmentation and tagging
- Landing pages and signup forms
- A/B and multivariate testing
- Built-in light CRM/customer journey tools
Integrations
- VERIFY
Platforms
- web
- ios
- android
Regional fit
Available worldwide with localized templates; deepest integration/support ecosystem is US-centric — VERIFY current regional pricing and currency options.
- Global
- North America
Best for
Alternatives
Klaviyo
Pick this instead if: Ecommerce brands, especially on Shopify, wanting flows tied to purchase behavior
HubSpot Marketing Hub
Pick this instead if: Businesses already using (or planning to use) HubSpot's CRM/Sales Hub
Brevo
Pick this instead if: Budget-conscious small businesses with large contact lists but modest send volume
MailerLite
Pick this instead if: Solo creators and small businesses wanting a simple, affordable email tool
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DEV-BOTTOM · horizontalWas this review of Mailchimp helpful?
Mailchimp FAQ
Questions about this tool
Is Mailchimp free?
Yes, there's a free tier. Free plan caps out at 250 contacts and 500 sends/month (250/day) with Mailchimp branding. All paid tiers carry a 50%-off introductory discount for the first 12 months — confirm the standard renewal price before relying on the list price long-term, and expect cost to climb further as your contact list grows.
How much does Mailchimp cost?
Free. We verify pricing directly against Mailchimp's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Mailchimp best for?
Small businesses wanting one all-in-one marketing tool, not just email Retailers, agencies, and nonprofits already inside the Mailchimp ecosystem
Who should avoid Mailchimp?
You're ecommerce-first and want Klaviyo/Omnisend-grade purchase-triggered flows You're price-sensitive about the renewal rate once the first-year discount expires
Does Mailchimp work well outside the US?
Available worldwide with localized templates; deepest integration/support ecosystem is US-centric — VERIFY current regional pricing and currency options.
What are the best alternatives to Mailchimp?
Worth comparing: Klaviyo, HubSpot Marketing Hub, Brevo, MailerLite. See the Alternatives section above for why you might pick one of these instead.