Email Marketing Software
Klaviyo
Ecommerce's default email/SMS platform — deep Shopify integration and purchase-triggered flows, priced on active profiles that climbs fast.
Small businessMedium businessEnterpriseGlobalNorth AmericaEurope
Last reviewed Jul 16, 2026 · Pricing verified Jul 16, 2026
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DEV-TOP · horizontalOur take
The category leader for ecommerce brands that want email, SMS, and purchase-behavior automation in one place — expensive at scale, and overkill if you're not selling products online.
Choose this if...
- Ecommerce brands, especially on Shopify, wanting flows tied to purchase behavior
- Stores ready to combine email and SMS in one platform
Look elsewhere if...
- You're not an ecommerce business — the flow library and pricing model are built around orders and carts
- You're extremely price-sensitive; active-profile pricing climbs quickly as you grow
Visit Klaviyo
This is a direct link to Klaviyo— we don't currently earn anything from it.
Pricing
Verified Jul 16, 2026 against Klaviyo's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Free | Free | Free | Up to 250 active profiles · 500 emails/month · $5/month credit toward SMS or mobile push · Email support only for the first 60 days |
| 20 USD/mo | — | From $20/mo at 500 active profiles, rising with list size (~$30/mo at 1,000, ~$100/mo at 5,000) · Unlimited email sends, full flow automation and segmentation · SMS billed separately on top |
Free tier reality
Free plan is capped at 250 active profiles and 500 emails/month, with a $5/month credit toward SMS or mobile push. Paid plans price by active profile count, not a flat fee — expect roughly $20/mo at 500 profiles, ~$30/mo at 1,000, and rising steeply beyond that; SMS is a separate add-on cost.
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DEV-MID · rectanglePros
- Best-in-class ecommerce automation flows out of the box
- Tight native integration with major ecommerce platforms
- Strong reporting tied directly to revenue attribution
Cons
- Price scales aggressively with active profile count, not just contacts you actually email
- SMS is a separate cost layered on top of the email plan
- Steeper learning curve than simpler newsletter tools
Key features
- Deep Shopify/BigCommerce/WooCommerce integration
- Pre-built ecommerce automation flows (abandoned cart, browse abandonment, post-purchase)
- SMS and mobile push alongside email
- Predictive analytics (CLV, churn risk)
- Advanced segmentation on purchase behavior
Integrations
- VERIFY
Platforms
- web
- ios
- android
Regional fit
Built around Shopify/BigCommerce/WooCommerce worldwide; SMS features are strongest in the US/Canada — VERIFY current SMS coverage outside North America.
- Global
- North America
- Europe
Best for
Alternatives
Mailchimp
Pick this instead if: Small businesses wanting one all-in-one marketing tool, not just email
HubSpot Marketing Hub
Pick this instead if: Businesses already using (or planning to use) HubSpot's CRM/Sales Hub
Brevo
Pick this instead if: Budget-conscious small businesses with large contact lists but modest send volume
MailerLite
Pick this instead if: Solo creators and small businesses wanting a simple, affordable email tool
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Klaviyo FAQ
Questions about this tool
Is Klaviyo free?
Yes, there's a free tier. Free plan is capped at 250 active profiles and 500 emails/month, with a $5/month credit toward SMS or mobile push. Paid plans price by active profile count, not a flat fee — expect roughly $20/mo at 500 profiles, ~$30/mo at 1,000, and rising steeply beyond that; SMS is a separate add-on cost.
How much does Klaviyo cost?
Free. We verify pricing directly against Klaviyo's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Klaviyo best for?
Ecommerce brands, especially on Shopify, wanting flows tied to purchase behavior Stores ready to combine email and SMS in one platform
Who should avoid Klaviyo?
You're not an ecommerce business — the flow library and pricing model are built around orders and carts You're extremely price-sensitive; active-profile pricing climbs quickly as you grow
Does Klaviyo work well outside the US?
Built around Shopify/BigCommerce/WooCommerce worldwide; SMS features are strongest in the US/Canada — VERIFY current SMS coverage outside North America.
What are the best alternatives to Klaviyo?
Worth comparing: Mailchimp, HubSpot Marketing Hub, Brevo, MailerLite. See the Alternatives section above for why you might pick one of these instead.