Email Marketing Software
Drip
Ecommerce-focused marketing automation with unlimited sends on every plan — no free tier, priced by contact count.
Small businessMedium businessGlobalNorth America
Last reviewed Jul 16, 2026 · Pricing verified Jul 16, 2026
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DEV-TOP · horizontalOur take
A capable Klaviyo alternative for ecommerce brands that want unlimited sends baked into one flat scaling tier rather than shopping across multiple plan names.
Choose this if...
- Ecommerce brands wanting straightforward, single-tier pricing with unlimited sends
- Stores that outgrew a generic newsletter tool but don't need Klaviyo's full breadth
Look elsewhere if...
- You want a free tier to start on before committing to a paid plan
- You need SMS as a first-class channel — VERIFY current SMS support
Visit Drip
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Pricing
Verified Jul 16, 2026 against Drip's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Core | 39 USD/mo | — | Up to 2,500 subscribers, unlimited email sends · Full automation workflows, segmentation, and API access included |
Free tier reality
There's no permanent free plan. No free tier — a 14-day free trial requiring no credit card. Pricing is a single scaling tier starting at $39/month for up to 2,500 subscribers, rising with list size; annual billing typically saves 15-25%.
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DEV-MID · rectanglePros
- Simple single-tier pricing structure rather than multiple named plans
- Unlimited email sends included at every contact tier
- Solid ecommerce-specific automation and attribution reporting
Cons
- No free plan — trial only
- Smaller brand recognition and integration marketplace than Klaviyo/Mailchimp
- Fewer bundled channels (no native web push, limited SMS) compared to Omnisend
Key features
- Visual automation workflow builder
- Ecommerce revenue attribution reporting
- Onsite popups and forms
- Behavior- and purchase-based segmentation
- Free migration and workflow setup assistance
Integrations
- VERIFY
Platforms
- web
Regional fit
VERIFY current regional payment/localization support.
- Global
- North America
Best for
Alternatives
Mailchimp
Pick this instead if: Small businesses wanting one all-in-one marketing tool, not just email
Klaviyo
Pick this instead if: Ecommerce brands, especially on Shopify, wanting flows tied to purchase behavior
HubSpot Marketing Hub
Pick this instead if: Businesses already using (or planning to use) HubSpot's CRM/Sales Hub
Brevo
Pick this instead if: Budget-conscious small businesses with large contact lists but modest send volume
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DEV-BOTTOM · horizontalWas this review of Drip helpful?
Drip FAQ
Questions about this tool
Is Drip free?
No — Drip doesn't have a permanent free plan. No free tier — a 14-day free trial requiring no credit card. Pricing is a single scaling tier starting at $39/month for up to 2,500 subscribers, rising with list size; annual billing typically saves 15-25%.
How much does Drip cost?
From 39 USD/mo. We verify pricing directly against Drip's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Drip best for?
Ecommerce brands wanting straightforward, single-tier pricing with unlimited sends Stores that outgrew a generic newsletter tool but don't need Klaviyo's full breadth
Who should avoid Drip?
You want a free tier to start on before committing to a paid plan You need SMS as a first-class channel — VERIFY current SMS support
Does Drip work well outside the US?
VERIFY current regional payment/localization support.
What are the best alternatives to Drip?
Worth comparing: Mailchimp, Klaviyo, HubSpot Marketing Hub, Brevo. See the Alternatives section above for why you might pick one of these instead.