Email Marketing Software
EmailOctopus
No-frills, budget email marketing built on Amazon SES — a generous free tier for straightforward newsletter sending.
Solo / FreelancerSmall businessGlobalEurope
Last reviewed Jul 16, 2026 · Pricing verified Jul 16, 2026
Ad slot ·
DEV-TOP · horizontalOur take
A good fit for budget-conscious senders who want straightforward newsletter tooling without paying for features they won't use — not for teams wanting advanced ecommerce automation.
Choose this if...
- Freelancers and small nonprofits wanting simple, affordable newsletter sending
- Technical users comfortable with an SES-based, no-frills platform
Look elsewhere if...
- You need advanced automation, ecommerce flows, or SMS
- You want a large template library and polished onboarding experience
Visit EmailOctopus
This is a direct link to EmailOctopus— we don't currently earn anything from it.
Pricing
Verified Jul 16, 2026 against EmailOctopus's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Starter (Free) | Free | Free | Up to 2,500 subscribers · 10,000 emails/month · EmailOctopus branding, 1 landing page/form, 30-day report history, single user |
| Pro | 9 USD/mo | — | From $9/mo (billed yearly) at the entry subscriber tier, scaling up automatically as your list grows · Removes branding, unlimited reports/landing pages/forms/users |
Free tier reality
Free (Starter) plan covers up to 2,500 subscribers and 10,000 emails/month, but carries EmailOctopus branding and limits reports to a 30-day history. Pro starts at $9/month billed yearly at the lowest tier and scales automatically as your subscriber count grows; nonprofits get a 20% lifetime discount, and custom pricing applies above 500,000 subscribers.
Ad slot ·
DEV-MID · rectanglePros
- Free tier covers a meaningful 2,500 subscribers and 10,000 sends/month
- Straightforward, low-cost pricing that scales predictably
- Nonprofit discount available
Cons
- Feature set is intentionally basic compared to Mailchimp/MailerLite
- Free plan report history is limited to 30 days
- Smaller integration ecosystem and community than larger competitors
Key features
- Built on Amazon SES for strong deliverability infrastructure
- Simple drag-and-drop email builder
- Basic automation workflows
- Landing pages and signup forms
- Nonprofit discount program
Integrations
- VERIFY
Platforms
- web
Regional fit
UK-founded; VERIFY current regional payment/localization support.
- Global
- Europe
Best for
Alternatives
Mailchimp
Pick this instead if: Small businesses wanting one all-in-one marketing tool, not just email
Klaviyo
Pick this instead if: Ecommerce brands, especially on Shopify, wanting flows tied to purchase behavior
HubSpot Marketing Hub
Pick this instead if: Businesses already using (or planning to use) HubSpot's CRM/Sales Hub
Brevo
Pick this instead if: Budget-conscious small businesses with large contact lists but modest send volume
Ad slot ·
DEV-BOTTOM · horizontalWas this review of EmailOctopus helpful?
EmailOctopus FAQ
Questions about this tool
Is EmailOctopus free?
Yes, there's a free tier. Free (Starter) plan covers up to 2,500 subscribers and 10,000 emails/month, but carries EmailOctopus branding and limits reports to a 30-day history. Pro starts at $9/month billed yearly at the lowest tier and scales automatically as your subscriber count grows; nonprofits get a 20% lifetime discount, and custom pricing applies above 500,000 subscribers.
How much does EmailOctopus cost?
Free. We verify pricing directly against EmailOctopus's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is EmailOctopus best for?
Freelancers and small nonprofits wanting simple, affordable newsletter sending Technical users comfortable with an SES-based, no-frills platform
Who should avoid EmailOctopus?
You need advanced automation, ecommerce flows, or SMS You want a large template library and polished onboarding experience
Does EmailOctopus work well outside the US?
UK-founded; VERIFY current regional payment/localization support.
What are the best alternatives to EmailOctopus?
Worth comparing: Mailchimp, Klaviyo, HubSpot Marketing Hub, Brevo. See the Alternatives section above for why you might pick one of these instead.