Email Marketing Software
Kit (formerly ConvertKit)
Newsletter and automation tooling built for solo creators monetizing an audience — not for teams running ecommerce campaigns.
Solo / FreelancerSmall businessGlobal
Last reviewed Jul 16, 2026 · Pricing verified Jul 16, 2026
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DEV-TOP · horizontalOur take
Best for individual creators and writers monetizing a newsletter directly — not built for multi-person marketing teams running ecommerce campaigns.
Choose this if...
- Solo creators, writers, and coaches monetizing an email list directly
- Anyone who wants a genuinely generous free tier up to 10,000 subscribers
Look elsewhere if...
- You're a multi-person marketing team needing granular roles/permissions
- You need deep ecommerce order-triggered automation (Klaviyo/Omnisend fit better)
Visit Kit (formerly ConvertKit)
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Pricing
Verified Jul 16, 2026 against Kit (formerly ConvertKit)'s own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Newsletter (Free) | Free | Free | Up to 10,000 subscribers · 1 basic visual automation · Unlimited landing pages, forms, and broadcasts · Digital product/subscription sales enabled |
| Creator | 33 USD/mo | 32.5 USD/yr | At 1,000 subscribers; scales up with list size · Unlimited visual automations and sequences, A/B testing, SMS marketing |
| Pro | 66 USD/mo | 65.83 USD/yr | At 1,000 subscribers; scales up with list size · Adds Subscriber Signals, engagement analytics, unlimited users, deliverability reporting |
Free tier reality
Newsletter (free) plan covers up to 10,000 subscribers with unlimited broadcasts, forms, and landing pages, plus one basic automation — genuinely generous for a free tier. Creator/Pro pricing shown is for the first 1,000 subscribers and scales up as your list grows; a 14-day free trial applies to paid plans.
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DEV-MID · rectanglePros
- Free plan scales impressively far (10,000 subscribers) before you must pay
- Strong built-in tools for selling digital products and subscriptions
- Creator-friendly editor and audience-growth features
Cons
- Fewer ecommerce-specific integrations and flows than Klaviyo or Omnisend
- Automation builder is simpler than enterprise marketing-automation tools
- Price scales with subscriber count like most of the category
Key features
- Free tier scales to 10,000 subscribers
- Visual automation builder (paid tiers)
- Landing pages, forms, and paid newsletter subscriptions
- Digital product and course selling (Kit Commerce)
- Creator-focused audience monetization tools
- Built-in creator recommendation/referral network
Integrations
- VERIFY
Platforms
- web
Regional fit
Pricing and payouts are USD-denominated; digital product and paid-subscription sales run through Kit Commerce — VERIFY current international payout support.
- Global
Best for
Alternatives
Mailchimp
Pick this instead if: Small businesses wanting one all-in-one marketing tool, not just email
Klaviyo
Pick this instead if: Ecommerce brands, especially on Shopify, wanting flows tied to purchase behavior
HubSpot Marketing Hub
Pick this instead if: Businesses already using (or planning to use) HubSpot's CRM/Sales Hub
Brevo
Pick this instead if: Budget-conscious small businesses with large contact lists but modest send volume
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DEV-BOTTOM · horizontalWas this review of Kit (formerly ConvertKit) helpful?
Kit (formerly ConvertKit) FAQ
Questions about this tool
Is Kit (formerly ConvertKit) free?
Yes, there's a free tier. Newsletter (free) plan covers up to 10,000 subscribers with unlimited broadcasts, forms, and landing pages, plus one basic automation — genuinely generous for a free tier. Creator/Pro pricing shown is for the first 1,000 subscribers and scales up as your list grows; a 14-day free trial applies to paid plans.
How much does Kit (formerly ConvertKit) cost?
Free. We verify pricing directly against Kit (formerly ConvertKit)'s own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Kit (formerly ConvertKit) best for?
Solo creators, writers, and coaches monetizing an email list directly Anyone who wants a genuinely generous free tier up to 10,000 subscribers
Who should avoid Kit (formerly ConvertKit)?
You're a multi-person marketing team needing granular roles/permissions You need deep ecommerce order-triggered automation (Klaviyo/Omnisend fit better)
Does Kit (formerly ConvertKit) work well outside the US?
Pricing and payouts are USD-denominated; digital product and paid-subscription sales run through Kit Commerce — VERIFY current international payout support.
What are the best alternatives to Kit (formerly ConvertKit)?
Worth comparing: Mailchimp, Klaviyo, HubSpot Marketing Hub, Brevo. See the Alternatives section above for why you might pick one of these instead.