Email Marketing Software
Mailjet
Email marketing plus transactional email/SMTP from one European provider, now part of Sinch.
Small businessMedium businessGlobalEurope
Last reviewed Jul 16, 2026 · Pricing verified Jul 16, 2026
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DEV-TOP · horizontalOur take
A strong fit for teams that want marketing email and transactional/API email from a single European provider — less design-forward than Flodesk/Kit, and its marketing-automation features are lighter than dedicated tools.
Choose this if...
- Developers and agencies wanting SMTP/API transactional email alongside newsletters
- EU-based businesses wanting a GDPR-forward provider
Look elsewhere if...
- You want the richest marketing-automation feature set — Essential lacks automation entirely
- You need a large ecosystem of pre-built ecommerce flows
Visit Mailjet
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Pricing
Verified Jul 16, 2026 against Mailjet's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Free | Free | Free | 6,000 emails/month · 200 emails/day cap · Up to 1,000 contacts · APIs, SMTP relay, basic statistics |
| Essential | 17 USD/mo | — | 15,000 emails/month, no daily cap · Unlimited contacts · Segmentation, AI-assisted content, 500 email validations included |
| Premium | 27 USD/mo | — | 15,000 emails/month, no daily cap · Unlimited contacts · Advanced statistics, automations, landing pages, team management |
Free tier reality
Free plan allows 6,000 emails/month with a 200/day cap and up to 1,000 contacts — enough for light senders and developers testing SMTP/API integration. Paid tiers raise the volume cap and remove the daily limit; annual billing saves 10%, and custom enterprise plans exist for high-volume senders.
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DEV-MID · rectanglePros
- Genuinely useful free tier for developers/light senders
- Combines transactional and marketing email under one account
- Competitive entry pricing relative to Mailchimp/Constant Contact
Cons
- Automation workflows are locked behind the Premium tier
- Design/template quality trails more consumer-focused tools like Flodesk or Kit
- Smaller ecommerce-specific integration library than Klaviyo/Omnisend
Key features
- Combined marketing and transactional email (SMTP/API) on one platform
- Developer-friendly API and SMTP relay
- Email validation tooling
- Marketing automation workflows (Premium)
- Landing pages (Premium)
Integrations
- VERIFY
Platforms
- web
Regional fit
French-founded, now part of Sinch (Swedish); strong EU presence with GDPR-forward positioning.
- Global
- Europe
Best for
Alternatives
Mailchimp
Pick this instead if: Small businesses wanting one all-in-one marketing tool, not just email
Klaviyo
Pick this instead if: Ecommerce brands, especially on Shopify, wanting flows tied to purchase behavior
HubSpot Marketing Hub
Pick this instead if: Businesses already using (or planning to use) HubSpot's CRM/Sales Hub
Brevo
Pick this instead if: Budget-conscious small businesses with large contact lists but modest send volume
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Mailjet FAQ
Questions about this tool
Is Mailjet free?
Yes, there's a free tier. Free plan allows 6,000 emails/month with a 200/day cap and up to 1,000 contacts — enough for light senders and developers testing SMTP/API integration. Paid tiers raise the volume cap and remove the daily limit; annual billing saves 10%, and custom enterprise plans exist for high-volume senders.
How much does Mailjet cost?
Free. We verify pricing directly against Mailjet's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Mailjet best for?
Developers and agencies wanting SMTP/API transactional email alongside newsletters EU-based businesses wanting a GDPR-forward provider
Who should avoid Mailjet?
You want the richest marketing-automation feature set — Essential lacks automation entirely You need a large ecosystem of pre-built ecommerce flows
Does Mailjet work well outside the US?
French-founded, now part of Sinch (Swedish); strong EU presence with GDPR-forward positioning.
What are the best alternatives to Mailjet?
Worth comparing: Mailchimp, Klaviyo, HubSpot Marketing Hub, Brevo. See the Alternatives section above for why you might pick one of these instead.