Email Marketing Software
Omnisend
Ecommerce email and SMS built for Shopify sellers — a real free tier, and pricing that stays approachable at small list sizes.
Solo / FreelancerSmall businessMedium businessGlobal
Last reviewed Jul 16, 2026 · Pricing verified Jul 16, 2026
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DEV-TOP · horizontalOur take
A strong, more affordable alternative to Klaviyo for small-to-mid ecommerce sellers who want flows, SMS, and web push without Klaviyo's steeper pricing curve.
Choose this if...
- Small-to-mid ecommerce stores wanting Klaviyo-style flows at a lower entry price
- Shopify/BigCommerce sellers wanting SMS and web push bundled with email
Look elsewhere if...
- You're not selling products online — the feature set is built entirely around ecommerce
- You need Klaviyo's depth of predictive analytics and enterprise-scale reporting
Visit Omnisend
This is a direct link to Omnisend— we don't currently earn anything from it.
Pricing
Verified Jul 16, 2026 against Omnisend's own pricing page.
| Plan | Monthly | Annual | Key limits |
|---|---|---|---|
| Free | Free | Free | Up to 250 contacts · 500 emails/month · All features available, sending capacity limited |
| Standard | 16 USD/mo | — | At 500 contacts, 6,000 emails/month; scales with list size · Unlimited web push notifications, forms |
| Pro | 59 USD/mo | — | At 2,500 contacts, unlimited emails/month; scales with list size · AI personalization, advanced reporting; SMS billed separately from ~$0.007/message |
Free tier reality
Free plan is capped at 250 contacts and 500 emails/month but includes every feature (automation, forms, segmentation) at that scale. Standard and Pro prices shown are list price at the lowest published contact tier and rise as your list grows; time-limited promotional discounts (e.g. 30% off) may lower the displayed price further. A custom plan exists above roughly 150,000 contacts.
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DEV-MID · rectanglePros
- Free tier includes full feature access, not a stripped-down version
- Generally cheaper than Klaviyo at comparable contact counts
- SMS and web push included in the same automation flows
Cons
- Feature depth and reporting sophistication trail Klaviyo at the high end
- Displayed prices often include time-limited promotional discounts — confirm renewal rate
- SMS costs add up separately on top of the email plan
Key features
- Ecommerce-specific automation flows (cart recovery, welcome, win-back)
- SMS and web push notifications alongside email
- Product recommendation blocks in emails
- Native integrations with Shopify, BigCommerce, WooCommerce
- Segmentation based on purchase and browsing behavior
Integrations
- VERIFY
Platforms
- web
- ios
- android
Regional fit
VERIFY current regional payment/localization support; SMS coverage varies by country.
- Global
Best for
Alternatives
Mailchimp
Pick this instead if: Small businesses wanting one all-in-one marketing tool, not just email
Klaviyo
Pick this instead if: Ecommerce brands, especially on Shopify, wanting flows tied to purchase behavior
HubSpot Marketing Hub
Pick this instead if: Businesses already using (or planning to use) HubSpot's CRM/Sales Hub
Brevo
Pick this instead if: Budget-conscious small businesses with large contact lists but modest send volume
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Omnisend FAQ
Questions about this tool
Is Omnisend free?
Yes, there's a free tier. Free plan is capped at 250 contacts and 500 emails/month but includes every feature (automation, forms, segmentation) at that scale. Standard and Pro prices shown are list price at the lowest published contact tier and rise as your list grows; time-limited promotional discounts (e.g. 30% off) may lower the displayed price further. A custom plan exists above roughly 150,000 contacts.
How much does Omnisend cost?
Free. We verify pricing directly against Omnisend's own pricing page — see the pricing table above for the full breakdown of plans, and check the verified date before making a decision, since software pricing changes often.
Who is Omnisend best for?
Small-to-mid ecommerce stores wanting Klaviyo-style flows at a lower entry price Shopify/BigCommerce sellers wanting SMS and web push bundled with email
Who should avoid Omnisend?
You're not selling products online — the feature set is built entirely around ecommerce You need Klaviyo's depth of predictive analytics and enterprise-scale reporting
Does Omnisend work well outside the US?
VERIFY current regional payment/localization support; SMS coverage varies by country.
What are the best alternatives to Omnisend?
Worth comparing: Mailchimp, Klaviyo, HubSpot Marketing Hub, Brevo. See the Alternatives section above for why you might pick one of these instead.